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We invest in early-stage consumer businesses in the US, UK and India.

Consumer products: We invest in early-stage consumer businesses.

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Seed investors: We aim to provide companies' first institutional capital. Minority investors: We typically acquire large minority stakes. Talent pools: We focus on talent-rich geographies in the US, UK and India. Operational partners: We invest our time in addition to our capital.

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Selection Criteria

We take a disciplined approach to investing

Management

We love working with founders who have a strong thesis on what, why, and how their companies are trying to execute, yet who are receptive to our talent-focused playbook. We value clear vision, adaptability, thirst for knowledge, and ability to attract and retain high-performance talent

Model

We prioritize business models that can rapidly scale in a capital efficient manner and win with data over code.

We respect businesses with long-term customers and high margins.