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When Macfadden returned to New York City from Europe in 1915, he picked up where he had left off with his publishing business and health crusade. Physical Culture Magazine was doing quite well but not so well that Macfadden did not have to work very hard to keep everything going financially.

The Big Break
In 1919, something occurred which changed the whole picture.

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For quite some time readers of Physical Culture magazine had been sending letters which told their personal stories about overcoming difficulties. The decision was made to publish these stories (with the writers' permission, of course) in a new magazine. The first issue of the new magazine called "True Story" hit the newstands May, 1919 and attracted immediate attention because the articles in this magazine were all supposed to be true accounts of love and disappointment and were said to be written by real people, not by paid writers.

Actually, because the average person lacked the writing